Last week I gave you some ideas on how a Virtual Assistant (VA) could help your small or home business. I promised to unpack each of these items for you separately. This is our first topic: Upload blogs or email newsletters. I ended up focusing on newsletters and will talk about blog assistance next week because the two topics together are much too big to tackle in one post.
So, let’s get this party started and talk about how a VA can help you with your newsletter.
From many conversations with small business owners like yourself, the number one reason why they aren’t sending newsletters is they have no time. They are so busy working with clients and marketing their business that this uber important marketing strategy gets left behind. Following closely, are some other very real reasons I wanted to share as one of these others may be where you are at:
- Not “techy” enough or don’t have the time to learn the “techy” stuff to get it done
- Don’t feel like they have enough copy or good enough copy to get started
- Now I need to add images and links!
- Testing the newsletter delivery and reporting on that delivery…you gotta be kidding me!
Can you relate to any of these? Take a deep breath and relax. This is where a VA can help you. You already know that you should be marketing your business and you know that newsletters are a great way to keep in touch with clients and prospects. We won’t take up time today to go over that again, so let’s get down to the nuts and bolts of how to get you started giving your clients and prospects what they need AND want! A Newsletter.
Open an account with your preferred platform
I use Aweber but you may prefer another provider line MailChimp or Constant Contact etc. A VA can open up your account and complete the setup process for you. This setup can include uploading your logo and other images that you would use on a regular basis like buttons etc. The VA could also link up your social media accounts like Twitter and Facebook.
Create your mailing list
Your VA could create an opt-in form for your WordPress website to invite visitors to subscribe. If you have other opt-ins elsewhere they could import them into your system.
Design and send your email newsletter
You could use your VA to design the layout, format, proofread, find and add images, add call to action links (which could also include your social media links). Some VA’s can also help you research topics and sometimes write your email newsletter for you.
Once the newsletter is ready to launch Test, Test and Test again. It’s worth it…trust me. Then, based on your past launch reports that your VA provided, he or she will know exactly what day and time is the best for your audience.
But wait…you’re not done!
You still need to get the word out on social media via a Facebook post or maybe a tweet or two on Twitter. Once that is all done you may have replies to respond to. And then lastly, most platforms have robust tracking functionality. Your VA can monitor the results and send you reports.
So there you have it! There are so many ways a Virtual Assistant can help you get your newsletter out. How much they do, and which parts they do is entirely up to you. I’d suggest using a mix between your budget, and how much you enjoy or dislike doing each part to decide on the split. There’s plenty of room to be creative – for example if you hate writing, dictate your articles for your Virtual Assistant and they may be able to transcribe and post it for you. Contact us and let’s work out a customized newsletter strategy just for you!